The e-novatRX™ card will be readable at retail pharmacies, clinics, diagnostic labs and a pre-identified network of hospitals. Thus a Primary Care Physician (PCP) can enter an e-prescription on his/her computer/smart phone/PDA where the e-Prescription can be accessed by a participating e-tailer pharmacist and dispensed accordingly. This will be instrumental in minimizing medical errors due to prescription illegibility. Finally, digital payments can be made via the same card by either using a mobile-bank account or traditional debit card technology (Preferably latter; Visa is being brought on board to assist in this process).
Each employer will dedicate a certain limit of medical allowance to each employee which will be pre-programmed (similar to a prepaid card / account) in enovatRx (unique for each employee). This limit will be kept in the Parent Account of each employer in the mobile-linked bank account and will be deducted on each purchase.
e-novatRx™ provides its corporate clients and end-consumers with access to a technology-enabled e-Pharmacy Benefit Management (PBM) platform that: (i) eliminates medical errors via e-Prescriptions which are accessible at a network of participating retail pharmacies via a smart phone-enabled mobile application (ii) provides both health consumers and healthcare providers with continuity-of-care via Electronic Medical Records (EMR) accessible online and via the mobile app and (iii) provides pre-qualified, low-income consumers with access to direct-from-manufacturer discounts on prescription pharmaceuticals and ambulatory medical devices. e-novatRx integrates digital health and digital payment technology via a combined QR-code/SIM/magnetic-stripe smart card which stores recent e-prescription and EMR data.
In developing countries such as Pakistan, employers typically offer their workers pre-defined medical allowances as a percentage of their salaries. Employees use these allowances to purchase medicines via out-of-pocket payments and then seek manual reimbursements. This system is both administratively onerous and susceptible to fraud/abuse in a manner in which the neediest (low-income workers) are deprived of access to quality healthcare whereas less needy workers abuse the system.