Syed Irfan Ali, Co-Founder


Irfan is the business unit head at Naya Jeevan, dedicated to facilitating affordable access to quality healthcare for low income families; the lack of which is a major source of financial destitution and generational poverty in these families. Irfan Ali holds a degree in Statistics from Sindh University, and has had varied work experience with Habib Bank Ltd, KESC, and EFU Life Insurance, under his leadership Naya Jeevan has witnessed rapid growth in terms of new business and customers. As a Business Head – Naya Jeevan, managing large MNCs & looking new business opportunities. When he was with HBL, he handled all ATM & online operation and gained experience of customer services when he was in K.E. The Insurance sales is the most difficult market and Irfan is now in the industry from last 7 years. He has good combination experience  of Sales, Customer Services, Insurance and finance.

Dr. Asher Hasan, Co-Founder

Asher is the Founder & CEO of NAYA JEEVAN, the emerging world's first 'health plan for the marginalised'. He recently served as a member of the World Economic Forum Global Agenda Council on Social Innovation (2012-2014), is a World Economic Forum/Schwab Foundation Asian Social Entrepreneur of the Year 2011, a 2012 Grand Challenges Canada Rising Star in Global Health and a 2009 TED Fellow. Prior to launching NAYA JEEVAN, Asher served in the capacity of Senior Director of the US Medical Affairs team for Amylin Pharmaceuticals. During his tenure in the biopharmaceutical industry, Asher also completed a Masters in Business Administration (MBA) from New York University’s Stern School of Business. Asher can often be seen hurtling down alpine ski slopes while he's not cruising the Caribbean or seeking spiritual rejuvenation in Bali, Istanbul & Rio de Janeiro.

The team:

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Sarah Ashraf, Co-Founder


From working for corporates to working in social sector as a social innovator, Sarah’s areas of interest and career choices have been in communications and customer services. She completed her Bachelors in Arts (BA) from Karachi University and worked in corporate sector for 7 years. However, yearning for personal satisfaction from her work which she was unable to get in corporate sector,  forced her to move to the social sector. She wants to contribute to building an equitable and just society in which people can access basic amenities like education and health regardless of their ability to pay. She is a strong advocate of rights-based approach instead of a need-based approach which is a relatively new concept in Pakistan.